The present research was conducted with the purpose of investigating the factors affecting the consumption of medicinal plants in Najafabad city of Isfahan province. This research is a type of applied research that was conducted using a quantitative method and a descriptive-analytical approach was used to describe and eva‎luate the target population. The statistical population of this research is the families of Najafabad city, based on Cochran's method, necessary information was collected from 385 people in the form of completing a questionnaire and cluster sampling method. To analyze the data, two methods descriptive statistics and inferential statistics were used in the form of an ordinal logit model. The results showed that an increase of one year in the user's age reduces the probability of being in the low-consumption group of medicinal plants by 0.008 percent. Also, being a woman reduces the probability of being in the group of low-consumption medicinal plants by 0.12 percent. From the point of view of the respondents, the outbreak of an epidemic disease is also an effective factor in increasing the consumption of medicinal plants, so being in the situation of an epidemic disease reduces the probability of being in the group of low-consumption of medicinal plants by about 0.10%. Internet advertisements (advertisements in virtual groups) and advertisements other than media have the opposite effect on the consumption of medicinal plants and increase the probability of being in the low-consumption group by about 0.18 percent. The effects of medicinal plant abuse increase the probability of being in the low-consumption group by 0.18 percent. Having strong therapeutic effects in a medicinal plant (compared to its other properties such as disease prevention effects and its taste) has the most important effect on the amount of medicinal plant consumption. So that this effect reduces about 0.42 percent the probability of being placed in the low-consumption group of that medicinal plant. The results showed that the acceptance of the use of medicinal plants among young people as well as men is less than that of middle-aged and elderly people and women. Therefore, it is suggested to prepare a comprehensive database of medicinal plants along with their benefits and harms and how to use them and to hold educational workshops at the level of schools (boys' schools with more emphasis) and universities, and regarding the effects of disease prevention and to have a better life by consuming medicinal plants, the necessary information should be given. Providing information on the effects of the abuse of chemical drugs and increasing public knowledge about the need to use chemical drugs according to the level of the disease, conducting studies to find the therapeutic effects of various types of plants and their use in the treatment of various clinical diseases, and epidemiological studies and information, about increasing knowledge general and specialized (doctors) regarding new findings are other suggestions that were mentioned in this research.

10/22/2023 12:00:00 AM

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